Impossible Burger Fails to Inspire Trust in the GMO Industry
July 6, 2018 by Stacy Malkan
Impossible Burger’s marketing chief “set the record straight” with information sourced from chemical industry front groups and other unreliable messengers who regularly communicate inaccurate information.
For anyone who wonders why consumers aren’t inspired to trust the GMO industry, consider this bizarre statement from Impossible Foods Chief Communications Officer Rachel Konrad in defense of the Impossible Burger, a veggie burger made more meat-like via genetically engineered yeast.